Election 2010: How social media swung the vote | Media | The Guardian
And Obama's success really came from email campaigns, which garnered huge numbers of small donations that paid for TV ads.
- And there's also the problematic phenomenon of social networking: as in other walks of life, we don't seek out people we disagree with and befriend them.
- His conclusion: it "has the potential to partially or completely neutralise the ability of the corporate media to transmit the dominant ideology".
Posted from Diigo. The rest of my favorite links are here.