given http://technorati.com/technology/it/article/confusing-route-to-new-wireless-router/
ref http://www.nytimes.com/2010/04/08/technology/personaltech/08pogue.html?8cir=&_r=1&emc=cirb1&pagewanted=print
crit/ stat no source,
i/ 'too complicated'
i/ cisco buys usability comp, new router, simplicity failure
i/ csf flash drive vs std os, absehbare komplikation, naming 'easy setup key' is an obvious unknown to most (of target grp)
i/ warning sticker
i/ 11.000 words license text intro, humour
i/ tech ok. price somewhat ok.
conclusion: nice words for 'this is bullshit'
taking leverage points http://www.thesolutionsjournal.com/node/419 and find one simple idea for each level
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