Terms behind the letters
There is no clear consensus about precisely what the five + two keywords mean, or even what they are in any given situation. Typically accepted values are:
| Letter | Major Term | Minor Terms |
|---|---|---|
| S | Specific | Significant,[5] Stretching, Simple |
| M | Measurable | Meaningful,[5] Motivational,[5] Manageable |
| A | Attainable[6] | Appropriate, Achievable, Agreed,[7][8] Assignable,[9] Actionable,[10] Action-oriented,[5] Ambitious[11], Aligned |
| R | Relevant | Realistic,[9] Results/Results-focused/Results-oriented,[6] Resourced,[12] Rewarding[5] |
| T | Time-bound | Time-oriented, Time framed, Timed, Time-based, Timeboxed, Timely,[6][8] Time-Specific, Timetabled, Time limited, Trackable, Tangible |
| E | Evaluate | Ethical, Excitable, Enjoyable, Engaging |
| R | Reevaluate | Rewarded, Reassess, Revisit, Recorded, Rewarding, Reaching |
AIT
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