daily log 02/18/2011

• Why Most Facebook Marketing Doesn't Work

  does a youth-oriented clothing brand really need to validate that it is 16 to 25 year-old women that are engaging with the brand?

  tags: facebook marketing news:y2011m02

  • does a youth-oriented clothing brand really need to validate that it is 16 to 25 year-old women that are engaging with the brand?

  • It's got to look good, and be on brand. In the early days of Facebook, a brand could put up a basic presence with some turnkey apps, and users accepted that. Now that Facebook is all grown up, a brand presence needs to be on par with its website. Facebook users are savvy and will judge your brand in comparison to the best they've seen.

  • logistical nightmare
  • iFrame tabs in pages, an existing e-commerce site can be skinned to fit in a 520-pixel-wide Facebook Fan Page

• Why Most Facebook Marketing Doesn't Work

  tags: facebook marketing news:y2011m02

  • There should only be one engagement feature per tab.
  • Even clothing brands can't pull this off.
  • If you must run a photo or video Facebook campaign, the best way to do it is actually NOT in an app.
  • Then have users get their friends to Like the photos or videos

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